Just imagine you have a new boss. He is American and he got promoted to global lead of something just recently. And then you happen to use his office for a confidential phone call. During the call, your eyes wander across the room and find the interior not very personal jet. There is a chair and a desk and a chest of drawers, but nothing that shows in any way who the occupant of this office is.
Nothing EXCEPT one item which catches your eye. On a sideboard, your new boss keeps a shiny black baseball bat. You can only guess its purpose… or, well, maybe you don’t really want to know…

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You better behave, huh?

But, as we have made the mental shift from the bat to batman…

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…there is some guide to get coffee from a little café around the corner of where I live:

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Two questions for you:

Who is your boss? Is it Batman?

What decision heuristics do you use for deciding on whether you need coffee?